What is Brand Identity? How is Brand Identity Formed?

May 20, 2023 | Content Marketing

Creating a brand identity is not a task that can be rushed through in a couple of days by deciding on one or two logos and fonts, it needs to be carefully considered.

However, don’t let the situation scare you, because your brand identity will begin to take shape in a scenario where you take the right steps and follow the right roadmap. In doing so, we will look in detail at what kind of work should be done in our guide and try to answer the question of how to create a brand identity.

What is Brand Identity?

Brand identity is the way individuals and organisations present themselves to the outside world, especially in the digital realm.

Although brand identity is most commonly associated with slogans and logos, it can also be loosely described as the integrity of a company’s self-reflection in terms of typeface, communication language, colour and visuals.

In other and clearer terms, how the brand presents itself and how it uses the language of communication can also be considered within this short definition.

Any person or organisation that wants to become a brand must have a unique identity that enables it to differentiate itself from the competition. Missteps in this area can also cause your organisation to fall behind and not reflect your identity as clearly as you would like.

Which Elements Does Brand Identity Cover?

Logo, preferred colours, typography, design elements, visuals, illustration, icons and video & animation can be listed as structures to focus on when creating a brand identity.

How to Create a Brand Identity?

Logo Design

Logo design, which will be the face of your brand, is one of the most powerful elements of the brand. It is possible to use simple and more corporate designs as well as dynamic and vibrant materials in logo design that will define your corporate image. The key point here will be the vision of your brand and your target audience. Determining a logo that will reflect this vision will be the best approach in this first important process.

Colour Selection

Another important issue that we will encounter in the process of creating a brand identity is the colours that are directly related to your brand. People and institutions that want to brand have an audience that they want to reach. Of course, the messages you want to convey will be different. As each colour symbolises a different emotion and feeling, it is very important to choose a colour that reflects the message to be conveyed and to pay attention to this issue.


One of the materials you need to create your identity is type, i.e. typography that you can use in the digital world, visual integrity and your logo.

Typefaces also have their own messages. Much thinner fonts, known as quotation marks, are generally used by companies that prefer a corporate personality. Fonts without nails or fleshy fonts may be preferred by companies that appeal to a modern and dynamic audience.

Design System

You must have a design integrity that you will use in your visuals, logo, digital designs and social media. The colours, graphics and photographs you specify must be in their entirety. To ensure branding, it is extremely important that all your visual elements complement each other in your corporate language. For this reason, it is important that you decide on a design template, i.e. a layout, and use this template in your ongoing work.

Photos, Illustrations and Icons

The illustrations, photos and icons you use to create your brand identity should also follow a specific template and design style. To show your corporate identity and convey the same message in every post, they must have integrity. You need to make an in-depth analysis of the materials you will use to create this integrity and then set a standard. Thus, all your visual works will proceed smoothly.

Video and Animations

When creating videos and animations about your brand, it makes sense to maintain the integrity that we have emphasised since its inception. You need to make sure that the people watching your videos become familiar with the concept after a while. The backgrounds, sound and music you use in your videos, the voices you choose in your videos, the animations you use and the illustrations in these animations should also evolve in integrity. We know you provide that integrity in terms of both usability and design, we stress that a lot, but it is very important.

Web Site Designs

Another aspect to consider when thinking about brand identity is the design of your website. We can present many details about your brand to users in your web design.

Nowadays, the quality and integrity of a website is one of the factors that directly influence purchase decisions. Old websites that have not been updated for a long time directly damage the brand image. However, designs that are perceived as weak in terms of user experience and do not inspire confidence will directly damage your brand’s image by making it difficult for consumers to shop.

What is brand identity? Why is brand identity necessary? How to create a brand identity?

We look at all the elements of creating an effective brand identity, focusing on being able to answer the questions of what the logo means and identifying the target audience. Come on, let’s keep going.

If you like, sit back, close your eyes and think of the first brand that comes to mind.

How did you start thinking about branding? You probably remember its logo and colours. All these materials that appear in your mind show the identity of your brand. Whether you are an individual or an organisation, the first and most important element of your brand being remembered, preferred and expressed is that it has a consistent and effective identity.

What is Brand Identity? Why is Brand Identity Necessary?

As you may remember, cigarette manufacturers have removed their logos etc. from their packs to discourage smoking. These companies were able to create such strong brand identities that their designs and colours were enough to make the brand memorable, even without a logo, etc. Similarly, in some countries we are seeing bans on brand identity in alcoholic beverages, but as with tobacco, these are not insurmountable problems. If you have created your brand identity correctly.

Let’s Summarise the Necessity of Brand Identity

  • The element that first introduces the brand to the target audience will provide brand promotion.
  • It is indispensable for creating an image.
  • Consistency increases the credibility of the brand and the organisation.
  • A strong brand identity enhances your reputation.
  • It plays an important role in creating an emotional bond.
  • Your brand will be remembered in all circumstances and conditions.
  • It is one of the most important elements in building your corporate culture.
  • Increases loyalty to the brand and the organisation.
  • A brand that can express itself well starts 2-0 ahead of its competitors.

Tricks in Creating Brand Identity

Your brand purpose and positioning show what makes your brand different from the competition. What is your strategy and what does your brand offer to the end user.

Market analysis presents the characteristics and objectives of your sector. Gain in-depth knowledge of your target audience. Continuity with different survey and research methods will take you further than you think.

My favourite thing is to create a personality for the brand: If your brand were a real person, what would it be like? A useful member of society or a wild youth. If you can create your brand persona, you will make your job easier.

Focus on creating a memorable, effective logo that can be read on any design material, again taking inspiration from competitor analysis and large companies. Keep your horizons wide. Decide on the primary and secondary colours you will use in your logo and in every visual area where you will be represented.

Choose the right typography, or typeface: Italics can create a more romantic and softer image, or a bold, unquoted typeface can emphasise the strength of the brand. In this context, it is extremely important to choose a typeface that identifies with your brand’s attitude.

Recognise the User when Creating the Identity

Why did you decide to create a brand while sitting comfortably? Of course, your goal is to be able to market products or services. In this scenario, you should know your target audience, to whom you are marketing your products or services, perhaps better than they do. It is essential to know the people who will make the buying decision.

The Importance of Logo in Brand Identity

When we talk about brand identity, the first thing that comes to mind is the logo. Everyone knows that a logo is a design that can symbolise an organisation or service at a glance. We can say that the most memorable visuals about a service or institution are colours and logos.

The logo creates awareness and represents the organisation, reflecting consistency, recall and consistency.

What Does Your Logo Say About You?

It is really difficult to create an effective logo because the organisation has to integrate its purpose, what it does, its target audience and its corporate culture into a small symbol and typography. The first strong step can be taken by using effective and correct colours and fonts.

What do the Colours Used in the Logo Mean?

When we choose the colours for our logo, we are also choosing the emotions we want to evoke in our target audience. Black is often favoured as it is a colour that symbolises aristocracy, determination or sadness, it is serious and powerful. Often associated with health, blue gives peace of mind. Green is the colour of nature, holiday and health.

Red is also a colour often used in the food and retail sectors. It is important that it attracts attention and stimulates the appetite. It is the colour of passion, eroticism and excitement. It can be said that it is more ideal for young people.

White represents cleanliness, orange energy, purple serenity and luxury, grey seriousness, pink youth and romance, brown reliability.

How Do Fonts Used in Your Logo Affect Your Logo and Identity?

There are countless unlimited fonts that claim to be able to convey emotion and expression. Italic type is associated with romanticism. Again, fonts with quotation marks indicate classicism, while hard and bold fonts indicate strength and joy.

If you have a new business idea or want to update your existing service or brand, you should start with the right identity concept that accurately reflects your goals. A strong brand identity is sure to be one of your greatest strengths and will help you achieve your goals.

To be able to decide on the brand name

Finding a name for brands that is easy to register and strategically sound has become a profession in itself. We often see teams of creative people from different sectors, copywriters with references, researchers, directors, teachers and linguists working together to come up with a brand name.

The most important point when choosing a name is originality and the need to see the name in different typographic fonts. It may be useful to apply and evaluate these different materials in different communication channels, such as business cards, digital world, shop front, envelopes, letterheads, etc. Apart from these, we also list the points that should be considered in a scientific naming study:

  • Brand and service strategy, definition of the main message to be communicated
  • Positioning
  • Evaluation in terms of semantics and morphology
  • Analysis of nouns and their pronunciation in all languages
  • Linguistic analysis and evaluation in terms of international linguistics
  • Types of names and trade marks
  • Creativity and techniques
  • The indispensable registration search

Trademarks can generally be evaluated in the following categories:

A brand name that will surprise your target audience can be short or long and difficult, but simplicity is important. Being able to describe the category, being unique, being based on sound repetition and being easy to read are among the main titles that can be evaluated.

Brand Identity in Summary

Your brand identity is what differentiates you in an endless sea of competition, telling your customers who you are and what they can expect when they do business with you.

Whether you are an individual or an organisation, if you want your brand to be seen in a positive light, you need to reinforce your brand identity and be able to clearly describe who you are to your customers.

Need more branding tips or professional help? You can get support by contacting us at [email protected] or by calling +90 532 591 57 71.

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