CONTENT SERVICES

Competition Analysis Services

Simplify life and strengthen your marketing strategy with fast competitive analysis and advanced data discovery.

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Outperform the Competition

In-depth competitive analysis is an important part of our digital advancement strategies. When we carry out this analysis, we determine your current situation and what you need to do to achieve better rankings, and we take action based on this valuable data.

Competitive analysis allows us to understand the industry, the importance of keywords, new opportunities and gaps.

While competitor analysis involves identifying and analysing your competitors, competitive analysis aims to test your strength in competing against these competitors.

The main reason for analysing competitors is to determine how to develop the product or service and to be ready to prepare action plans for new situations after entering the market.

  • Who are you competing against, and who are they trying to attract?
  • What products or services do you offer?
  • What prices do they pay for your products or services?
  • How long have they been in the industry?
  • Where are their headquarters or sales offices, if any?
  • How many people does their team consist of?
  • What is the market share of your competitors?
  • What are their current and past strategies?
  • What channels do they use to promote their products or services?
  • What are traditional and digital marketing activities?
  • In which areas do they conduct their sales and marketing activities?
  • What are its strengths and weaknesses?
  • What threat do your competitors pose to you?
  • Do they offer you opportunities?
  • What facilities do they offer?
  • Are they expanding or contracting their business and volumes?
  • What is the speed of return to the customer?
  • What are the complaints they receive?

As DMM, we instantly analyse the current situation of your competitors and try to predict their moves against new situations that may arise. Presenting these analyses strengthens your hand in the system and ensures that you are prepared for different scenarios.

Frequently Asked Questions

We develop digital marketing and competitive intelligence strategies for your brand with measurable data.

What is Competitor Analysis?

Competitive intelligence is your online roadmap to identifying competitors in your industry and researching their services, products, sales and marketing strategies.

What Tools Do You Use for Competitive Analysis?

Semrush is one of the tools we use most frequently in terms of content and distribution strategies, providing support in areas such as keyword research, competitor and site analysis, link analysis and clear and easy to read statistics. With the data you get, you can create content that outperforms your competitors and grabs the attention of your potential visitors.

What is Digital Media Monitoring?

Social and online media monitoring is carried out using professional scanning techniques, providing a functional digital media solution with advanced reporting.

What Can You Do with Competitive Intelligence?

Competitive intelligence can help you identify gaps in the market, develop new products and services, spot trends, and market and sell more effectively.

What is PEST Analysis Method?

PEST, which stands for political, economic, social and technological, allows you to measure developments in the political, economic, social and technological spheres.

Identifying Competitors in the Sector

Direct competitors are companies that offer alternative products or services to yours. Indirect competitors are companies that offer products that may not be the same as your product or service, but may meet the needs of your target audience or solve the same problem.

Analysing Competitor Sales Tactics

What are their sales processes and channels? What is the advantage of having more than one sales channel? Are there any affiliate programmes? Do we have information on their annual turnover and total sales volume? Do they offer regular discounts? How do they train their employees? Are they growing or shrinking?

How is Competitor Analysis Performed?

If your competitors are producing quality content but you are lagging behind, you need a competitive analysis focused on content strategy. By analysing the steps they are taking, you can implement equivalent strategies and ensure that the competitive gap between you does not widen.

What Questions Can We Answer with Competitive Intelligence?

As a DMM, while we start with a detailed list, we prioritise questions such as ‘what is the frequency and tone of their communications across the digital channels they are active in’, ‘are they growing or shrinking their business’, ‘which of the companies in the sector are their competitors’.

How to Analyse Competitors on Instagram?

Direct, indirect and potential competitors are evaluated. It is important to analyse the target audience, where they are and new opportunities.

What is SWOT Analysis Method?

SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. Analysing the opportunities and threats in the industry by analysing the strengths and weaknesses of your opponent is called SWOT analysis.

What is the Competitor Array Method?

Introduce your competitors by defining your industry. Then identify your target audiences and key success factors. The final step is to evaluate your competitors by segmenting them.

When Analysing Your Competitors, What Questions Should You Ask?

Are their products or services expensive? Do they buy in bulk? What is their market share? What are the characteristics and needs of their ideal customers? Do they have different pricing strategies in your online stores? How do they differentiate themselves from their competitors? How do they distribute their products and services?

How Can I Contact DMM Turkey?

You can contact us in a number of ways. You can fill in the online form on our contact page, send an email to hello@dmmturkey.com or call us on +90 532 591 57 71. We are here to help you.

Do you have any unanswered questions?

Contact Us for Competitor Analysis

To grow your business digitally, all you need to do is contact us. To help us serve you better, please make sure you provide us with all the information we need.

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